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The Challenge

New product, new market

Cat needed help to promote and build attention around the launch of the new Cat® D6 dozer, which was the first platform change in almost 30 years. The challenge was clear: educate (and even re-educate) the target dozer audience about the machine’s features and benefits.

The Solution: Cat introduced their revolutionary CAT D6 XE electric dozer to the world with the help of the Epicor CPQ product configurator

Build awareness and prospects

The Cat Dream Dozer was created to build awareness, educate customers and drive new prospects. Epicor CPQ was enlisted by Cat’s marketing agency, Simantel, to provide the game-like atmosphere for the product campaign launch.

This interactive design game allowed users to create their very own D6 machine with real options, then personalize it by selecting special “Fantasy Add-On’s” to create their very own #DREAMDOZER!

Flexible and responsive display

The launch concept highlights the Epicor CPQ flexibility and illustrates new ways that product configuration can be used to launch and market new products.

This site showcases the power of Epicor CPQ to directly create flexible, responsive designs adapted for both mobile and desktop, providing seamless transition of the user experience across platforms. This technology is available to all of our users, directly inside Epicor CPQ, utilizing our standard administration tool and SNAP rules.

The Benefits: The results skyrocketed their marketing efforts